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Let me take you behind the scenes

  • So often I get clients who want logos that look really fancy and detailed! Simple typographic logos are a complete no no to them. I don’t blame them though, they did not study design and I do not expect them to know everything. I have to sit down and explain to them why a simple typographic logo will work for their brand. . . There are so many different applications and layouts possible when your logos are simple. When a logo is simple it can serve as a design element in itself like the one above. Simple logos like these can pull off dramatic effects when you use them in clever layout designs and or even as patterns! . . Not to mention simplicity even aids in the memorability! . . So if it’s the right fit for the brand I definitely do encourage my clients and make them see the big picture with examples like these. At the end of the day, it’s about putting both our subjective opinions aside and working towards the best interests of the brand. Because I want my clients to succeed just as badly as they want to. As a designer I only succeed when they do. . . . Background picture courtesy @tamarabellis via unsplash . . . #onewomanshow #madebymandn #femaleentreprenuer #whitespacespring #fwportfolio #onewomanshow #designisinthedetail #typographylovers #logotypedesign #blackandwhites #femaleentreprenuer #customlogos #smallbusinessownersclub #sustainablefashionbrand #intentionalbusiness #welovebranding #brandyourselfwithus #brandingdesigner #brandyourbusiness #mindsetmattersmost #visualidentitydesign #freelancewisdom #showupforyourself
  • Always sold for good stationery! . . . Envelopes and thank you cards for Noe. . #brandyourselfwithus #madebymandn #paperlovers #ilovepaper #lovepaper #designisinthedetail #whitespacespring #femaleentrepreneurship #smallbusinessownersclub #welovebranding #brandingdesigner #fwportfolio #onewomanshow #customlogodesign #fashionbranding #urbanclothingbrand #sustainablefashionbrand #intentionalbusiness #brandsthatgiveback #intentionalbusiness #onewomanshop
  • I still remember the first time I created a logo for a client. I thought it was awesome btw! ( No, it wasn’t that great ) Once, I was done I thought thats it! All my good ideas are now used up and I have nothing more left to give to this world. I believed there was a finite pool from where ideas came from and once you use all your resources there is not much left there. I guess my fears came from my childhood. When I was young I didn’t show any aptitude for arts or design or anything creative. I used to receive an abysmal B in arts no matter how hard I tried. I used to create the same design everywhere and one of my friends also called that out one day “You use the same artwork everywhere!” . Ugh, good times. So, in the present I had the same fear. I thought I would automatically go back to creating the same design everywhere and I am going to get called out on it. So before the next client could come in, I worked on a ton of practice projects just to reassure myself I can do something different each time. I had to put in a lot of work to understand that creativity is not a finite pool. You have to continuously nourish it by exploring new ideas, taking inspiration from other creative industries and doing something outside of your work. I continue to work on practice projects between work because there is a part of me that still believes that all the ideas will go away once I stop. I am still a work in progress, but I guess part of entrepreneurship is about showing up just where you are at. . . . #inspofinds #creativityquotes #designquotes #freelancewisdom #entrepreneurshipquotes #brandyourbusiness #fwportfolio #onewomanshow #brandingstrategy #visualidentitydesign #customlogodesign #showupforyourself #designisinthedetail #creativemakers #brandyourselfwithus #cleandesign #mindsetmattersmost #welovebranding #smallbusinessownersclub #femaleentrepreneurship #madebymandn #whitespacespring #logodesignersclub
  • Just some work in progress. Also does anyone else confuse Thursday’s with Friday’s ? 🙈🙈🤷🏽‍♀️😂 . . . . . #inspofinds #whitespacespring #brandyourbusiness #monoline #fwportfolio #onewomanshow #mybrilliantbrand #logodesignersclub #madebymandn #creativemakers #brandingstrategy #intentionalbusiness #cleandesign #designisinthedetail #visualidentitydesign #carddesigns #brandyourselfwithus #womenempowers #welovebranding #smallbusinessownersclub #femaleentrepreneurship #customlogodesign #womenwhoempower
  • This Didot typeface is just so sophisticated!! 😍 I never had the chance to use it in a “real” project so far but I am sure it’s going to be worth the wait! ✊🏽 . . . . #inspofinds #whitespacespring #fwportfolio #onewomanshow #brandyourbusiness #madebymandn #typographylovers #beautifultype #visualidentitydesign #customlogodesign #designertips #intentionalbusiness #designisinthedetail #mybrilliantbrand #logodesignersclub #freelancewisdom #smallbusinessownersclub #femaleentrepreneurship #womenwhoempower
  • It is surprising how often we reject certain ideas just because they don’t fit a certain mold or they don’t confirm to our way of how things should be. I was always rigid with the idea that mood boards need to be a beautiful chaos! I would like to believe that I am open to new ideas and way of doing things if they help for the better but here I was working with a fixed mindset and I was not even aware about it! It was not until I was creating a mood board for a client last month and nothing seemed to work! The images I had curated were a perfect fit but they just wouldn’t work together. So I had 2 choices - I could either delay and spend time looking for more images or I could try fitting them into squares and see if that would work. Reluctantly I tried the square mood board approach. I was so confident, I did not believe even for a moment that it would work. But then slowly those images started falling into place and each of them could be viewed in a much better way than they would in my usual approach. I was surprised that it did not even take me that much longer. It was quick and efficient! And you can guess, ever since then I only use this square format for mood boards! This process uncovered one of my own fixed mindsets, and ever since then I have been a lot more conscious and aware of my own thought process. Does anybody know a good book that would be helpful? Your girl really needs help! Tagging as many sources as I could find for the images above beginning top left - Image 2 - @homework.dk Image 3- @holtdesign Image 4- @charlotablunarova Images 7 and 9 - @misssinterpreted . . . . . #inspofinds #whitespacespring #onewomanshow #fwportfolio #brandyourbusiness #growthmindset🌱 #creativemakers #madebymandn #mybrilliantbrand #workwithyourhands #customlogodesign #moodboarddesign #visualidentitydesign #fashionbranding #designisinthedetail #brandyourself #brandstrategy #womenempowerwomen #cleandesign #intentionalbusiness #freelancewisdom #logodesignersclub #welovebranding
  • "You don’t have to be everything to everyone” - Sometimes it takes a while for you to truly understand something and thats exactly what happened with me in this case. Naively, I never made an ideal customer profile. Why? I didn’t want to alienate people. I wanted to keep my options open and not risk losing out on potential business. I learnt a lesson the hard way that if you design ( or even write for that matter ) for everybody you appeal to nobody. When we are not clear on who our ideal customers are, we are more likely to make impulsive decisions. Design decisions are more likely to be made based on what we like or dislike rather than focusing on what is true for the business - The ethos, the story and the customers. This is why the first order of business in my design process is to get clear on the ideal client. The clients who want to appeal to everyone are not for me. Here is a snippet of my ideal client psychographics - They are passionate - Talking about their business lights up a fire in them. They want to bring about a positive change in their customers life and the society. They view design as not just something that is aesthetically pleasing but as something that sets them apart in the competitive industry and allows them to show up as the best version of themselves. And most importantly, they know who their ideal customers are. Who is your ideal client? . . . #madebymandn #whitespacespring #fwportfolio #onewomanshow #logodesigners #dreamclient #designstrategy #logodesignprocess #freelancegraphicdesigner #creativebusinessowner #inspofinds #designtips #welovebranding #designisinthedetails #femalebusinessowner #intentionalbusiness #freelancewisdom #femaleentrepreneurship #logodesigners #empoweredwomenempowerwomen
  • My general philosophy of learning things is to learn by making mistakes 😝😅 . Today’s lesson - Save illustrator files every 10 minutes. . I worked all day today only to lose majority of the work. To add icing on the cake, Illustrator could not recover the files which it would normally do. . So here’s what’s left of the work or whatever I could recreate from my memory. . Save. Your. Files. It’s good for your sanity. 💆🏽‍♀️ I am just going to go play with the cat now. That is, if she lets me. 🤷🏽‍♀️ . Have you lost your files before? What did you do? . . #madebymandn #welovebranding #notmyday #happyfridayyall #freelancegraphicdesigner #onewomanshop #creativebusinessowner #lifeprotips #designislife #logodesignersclub #brandstyling #brandsthatgiveback #shedesignedalifesheloved #intentionalbusiness #freelancewisdom #progressoverperfect #designstrategy #typographylovers #logotypedesign #typographylove #fwportfolio #whitespacespring #onewomanshow

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