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go behind the scenes

  • This is one of my favorite phases of design where the main visual identity is done and approved and the dream of launching their (clients) new business is one step closer! The excitement is palpable and to be honest no matter how many times I go through it, it always feels like my first time! Affirmation card back side for @nickcole2020
  • Built up the symmetry and then broke it apart because⁣ it made sense for a brand trying to find beauty in chaos.⁣ ⁣ There is an order to symmetry, it is neat, it is even delightful.⁣ But there is something about it that makes it look so… perfect?⁣ ⁣ ⁣ While I was young I used to always strive for perfection. ⁣ Perfect grades, perfect stationery, perfect clothes and perfect weight. Anything less than was ugly. ⁣ ⁣ As I matured I learned to embrace the imperfections,⁣ in life and in myself. ⁣ When I learnt to accept that I could see the beauty in imperfections that would also go on to influence my work. ⁣
  • Today at work, prepping style guides and naming brand colors Not giving a meaningful name to the color almost feels disrespectful to the color. Also, who else is working on the weekend with me?
  • An outtake from my exploration that I did not use/present I found this direction too generic for the brand. Presented something radically different than this and it got approved, can’t wait to share that direction in the coming weeks
  • Approved look and feel from the strategy document presented last week⁣ ⁣ It is a little dreamy, a little powerful kind of aesthetic⁣ ⁣ On another note, happy Monday!⁣ Here’s to another good looking week!! ⁣ ⁣ This week, I plan to start kick off reading my first book this year. This is marketing by Seth Godin⁣ ⁣ How’s your week shaping up?
  • Intentions for the weekend⁣ ⁣ 1. Clean up all the digital archives to make room for new ( see last post )⁣ ⁣ 2. Digitizing important notes from notebooks so I can finally dispose them and not have them lying around in my desks.⁣ ⁣ 3. Do steps 1 and 2 without waking up the hoarder in me.
  • One-by-one these strategy documents are piling up this year. Initially, I didn’t plan to keep all the little details around after a project is over but now that I wanted to track my progress and how the process is evolving I wish I had kept all the voice memos, notes and pictures around. Lesson learnt: Document your process and archive it but don’t delete anything, so at the end of the year you have a massive library of experience built up like your own little documentary. I highly recommend you do this too with your process and then we can totally nerd out over who built a bigger library!! jk.
  • Things I do to unwind after a long days of work - A nice dinner and uninterrupted conversations - Watch a good movie - Play with Duchess, my fiercely independent cat who only likes to play by herself -Maybe make use of that gym membership where I pay regularly just for charity But today its going to be none of that, I am ready to drop down on my bed and fall asleep. Somedays just do be like that.

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