If only you were a Photoshop genius who whips up cool graphics on the go.
Life would had been easy, you wouldn’t hate Pinterest.
Since Pinterest ain’t making life any easier for us, we have to at least fake having some decent graphic designing skills to make our images stand out.
A few quick tips before we get started-
If you are a beginner in designing I would suggest sticking to what works well already on Pinterest.
I understand the urge to create unique images unlike anybody but I also understand the frustration of spending hours to create a perfect image when you are lacking on the creative side.
You can move on to gradients, patterns and whatever else you want to do after you have completely mastered this simple format of creating Pinterest pins.
By that I mean you should be able to create them in no time even when you are half asleep.
There are three key ingredients to creating a good Pinterest image:
- Good stock images ( If you are using a free stock image make sure it is high quality).
- An overlay (White works well, I tend to use overlays which compliment the color scheme of the image).
- Use a single font or font combinations (Adding text makes it immediately clear what the image is about)
You can still have unique and highly shareable Pinterest images that match your brand if you just follow these simple steps
While this is not the only format of images that do well but for most general purposes this tried and tested format works well.
I am using Canva for the tutorial.
Canva is an amazing site that let’s you create beautiful graphics for social media, opt in freebies for your websites, stationary for your business etc.
It’s simple, has an easy to use drag and drop interface and it’s most basic version is FREE!
I generally use stock images from Hautestock.co for all my social media.
The images are clean, not too overpowering and they work well with text and other overlays.
Hautestock.co offers free stock images on sign up so you can grab them if you would like to give your new blog a little boost.
Amaranth + Yellowtail ( Both are available by default on Canva)
If you do not have an account on Canva go ahead and create one right now!
Once you are done signing up your home page should look something like the one below!
Click on the custom dimensions on the top right and enter the dimensions you want for the image.
Okay about the dimensions, I’ve searched high and low on Google and the suggested optimum size is 735 * 1103 px.
I think this size is rather small and my pins get lost in the sea of longer pins.
I usually go with 735 * 1500 px which seems to work well for me.
UPDATE: Pinterest now cuts off images which are bigger than 1260px in height and the new recommended size is 600 * 900 px. This is the size I use currently.
You could definitely try experimenting with your own sizes on which works the best for you.
But stay between the 1100 and 1500 px height range to avoid having extremely long or short images.
KEY STEP 1: ADD STOCK IMAGES
Click design and you will be taken to the designing page.
Got to the “Elements” section as shown below and click on “Frames”.
We are going to select two rectangular frames.
Select the frames and drag them around to place them one at the top and one at the bottom.
Next, we are going to go to the uploads section and upload our image that we want to use for this pin.
Canva also provides free stock photos in the “Elements” section or you can search for them in the search bar at the top.
I don’t really like the quality of those free photos, there are some paid options with the “$” sign which you can purchase if you would like.
Once you are done uploading drag and drop this image into the two frames you have set up.
You could use two images – one for each frame, if you would like, I am sticking with one image. (Lazy)
KEY STEP 2 : OVERLAY
The middle portion is where we are going to write the Post title.
You can get by without adding an overlay to this one since we already have a middle portion where we can add our text.
We are just going to use that as we would use an overlay.
If you still feel like you need one you could go to “Elements” > “Shapes” and pick a shape you like to create an overlay.
Remember when I said white overlay works almost with all images.
I don’t like the white background here. It almost blends in.
Go to “Backgrounds” section and add a color.
I am selecting Purple you can select anything or even one of those pre-made backgrounds.
Just make sure they look good.
You can adjust the opacity of any element by clicking on the gradient icon on the top right. I have set the background to 74% transparency.
KEY STEP 3 : TEXT
We now move on to the fun part. Go to the text section and click on “ADD HEADING”.
A toolbar will popup at the top which allows you to customize your text.
I selected the “amaranth” font.
Change the size of the font and the color if you like.
Stick with lighter colors if background is dark and vise versa.
Select add heading one more time.
Use script fonts when you are trying to put emphasis on key words or for your optin freebie or lead magnet.
You should try to use a different color for different fonts. Specially bolder or brighter colors for your key words.
This is good but we are going to take it up a notch by adding some graphics or illustrations.
So Canva has these bunch of illustrations and clip arts that you can use.
You could just search for the kind you you want e.g “stickers”, “food” etc
Since we have a holiday pin, type “holidays” in the search bar.
The search is divided into three sections “all”, “photos” & “illustrations” but these graphics came up right at the top.
I used the sparkler. (I don’t know what its called but it looks like a sparkler, lol)
Canva also lets you change the color of these illustrations so I changed it to Pink and Purple colors to stay consistent.
Next, just arrange the size of the sparkler and place it wherever you feel it looks good, typically, in a non intrusive way.
I added it to the bottom left of the text.
(Hint: Select graphics which are shaped according to the space available on your image)
Since this thing is giving us trouble and sitting on top of our font image we are going to push it back using the “arrange” menu on top right.
There will be a bunch of free space remaining at the bottom of the text, just add a line there by going to Elements > Lines.
Select whichever line graphic you like, change the color and the size. Go crazy!
And the last thing which you must never forget is adding your website name or logo.
We are going back into “Text” > “add a little body of text”. Select a font type consistent with your branding, adjust the size and color.
I ultimately decided the url looks better at the bottom of the image.
Once you are done, click on the download button on top right, select jpeg and it will download to your desktop.
So that’s it! You have a beautiful Pinterest image ready for pinning!
The trick with creating images on canva is that you have to keep it simple.
Don’t overcomplicate by thinking of some elaborate designs!
I particularly selected this layout because it works with almost ALL kinds of blogs.
Feel free to create this as your template.
Play around with it, use your own cool fonts, use different images don’t be lazy like me, if you have a logo add that to it and that way you can completely make it your own!
Heck, this turned out so good that even I might use it for my own pins.
I also have these two free Pinterest templates for your use in my resource library.
They are saved in a .psd format. So, you will need Photoshop or similar software to be able to open and edit them.
If you need any help with Canva while designing your pins drop me a comment below. I would be happy to help you!