If you want people to get in touch with via your website for any reason, it’s not just enough to share your email address and call it a day.
You need a thoughtfully designed contact page. I must admit, this is the page that goes through the most changes on Mints and Numbers.
Reason? I am always testing better ways for people to get in touch with me.
So today I am sharing all that I have done so far and what has worked and has not worked for me.
A Contact Form
This has been the best method for client inquiries so far.
Earlier, I used to have a very simple contact form.
It requested the name, email and project description, but this did not work so well for me.
The form details were set up in a way that they would help me notice the email once it landed in my inbox, so that I wouldn’t miss out on a potential inquiry.
But I also received a lot of general emails through the form which kind of defeated the purpose of having subject lines set up a certain way because either way I would have read through all the emails to check which ones were inquiries.
The result was that I ended up responding to potential inquiries really late!
Even though I have promised on the page that I would get back within 1-2 business days.
It is not that I don’t read through general emails that readers send to me,
I do but I have to place priority over project inquiries!
Next, I tried using an embedded Calendly widget for a while to avoid having to sift through all the emails.
This allowed potential clients to directly book a time slot with me for the initial discovery call instead of going back and forth over email.
Now, this works wonderfully for most service providers but again this one didn’t work that well for me.
There were times when the client was not a right fit on the basis of industry or the project.
So I had to pause the conversation mid way and let them go, instead of sitting through the entire call and waste each others time.
Finally, I went back to the contact form again!
But this time I added a few qualifier questions.
This not only makes it clear that this form is meant for inquiries but also allows me to say no to inquiries that are not the right fit early on in the process!
Just because there is a contact form it doesn’t mean you don’t provide alternative means to contact you.
Sometimes people prefer to use their own email or there are readers who just want to send an email saying hello.
Also, if there is any space where you could share your email on your website, it would be this one.
Call to Action
Provide more options on how they can stay in continued contact with you.
It could be your social media, your email newsletter, Facebook group etc.
Whichever is the best means to communicate.
If they are interested enough in sending you an email then chances are they would want to hear more from you!
So thats all for your Contact page.
Sometimes small thoughtful details like these make a lot of difference to your reader/customer experience.
And they don’t even take a lot of time to set up!
It would probably just take you about 10-15 minutes to get your about page up and running!