So I’ve recently revamped Mints and Numbers because the old design was not keeping up with the content or the changes.
You can read all about the new updates and upcoming changes in my blog post here.
Since having a professional looking website is crucial for every online business / blog owners, I am laying down some of my best tips to making your website look presentable.
Tips to make your Website look Professional
Sometimes its just the little obvious things which make all the difference.
1. Keep it Simple
A lot of times beginner designers or new website owners want to over do their website with tones of animations, transitional effects, drop shadows etc.
I am not against doing any of these as long as they are done sparingly and tastefully.
The problem is when they are overdone and all done together.
( Ladies, you know the golden rule of make up?
If you accentuate your eyes, keep your lips simple and vice versa?
It distracts from the main focus of your website which is the content. Your readers are too busy focusing on the visual effects or they get distracted and their minds wander off else where. You don’t want that.
2. High Quality Images
Good quality images have the ability to instantly elevate the look of any website.
There are some niches for which professional photography is a must.
Example, travel, fashion, food, DIY etc.
If you have a website in any of these niches then invest your time into learning photography.
It will be well worth the effort to have a few tricks up your sleeve even if you hire professionals.
While there are some niches which are not highly visual.
You can still spruce up your content using floral, work space, textures and other such imagery.
You can either have branded images taken by a professional or use quality stock photography sites such as Hautestock.
3. Color Scheme
Colors take on a whole new meaning in web design.
Not all colors look good on the digital screens which is what makes picking colors for a website a more involved process.
You need one dominant color for your brand used in logos, branding collaterals etc, 1-2 complimentary colors for CTA’s, links, secondary text etc and a neutral color for backgrounds which acts as your base color.
You can have as many or as little colors in your palette as possible, the trick is to find the right balance among your colors and using them consistently.
8 online tools to create gorgeous color schemes
4. Use ample White Space
White space is the unused blank area between elements in your design.
White space gives breathing room to each of your elements.
Little to no whitespace results in a cluttered layouts which are too busy and just hard to read.
When you are placing individual elements on your site like text, images, icons etc make sure that there is ample white space around them. This will not only make it easy to spot them but also make the layout pleasing to the eye.
5. Use good Typography
Typography is a part of your overall design.
Even if they might feel like just words and letters they occupy a good chunk of the webpage.
Your website is all about presenting the information.
When you use the right typefaces for your text, you make the text a lot more presentable and readable to your readers.
There are plenty of quality free fonts available thanks to Google Fonts. They also help you pick pairs of fonts which look good together, so there are no excuses to not being able to get your type right.
How to pick the right fonts for your brand
6. Maintain a Consistent Theme
You want a clear and consistent theme in terms of design and style of site.
Maintaining a consistent theme is easier said than done but here are a few pointers –
Use consistent images across your site.
You don’t want to switch from black and white, to bold, to vintage themed images from page to page.
Stick to one color palette and use it consistently.
Create thumb rules for your palette. Example, maintain the same text color and background color combinations, the colors used in your graphics like icons, social media images etc.
Don’t switch up fonts every now and then unless the design calls for it.
Even then you want to make sure it looks cohesive.
7. Easy Navigation
People love familiarity.
Modern websites have navigation menus which are situated either at the top or burger menus sliding in from the left or the right side.
If you deviate from this familiar layout, your readers will have to search for the navigation menu.
No matter how many times they visit your website, they will instinctively look for the menu buttons at the top.
Keeping the navigation buttons simple and at the top makes your information easily accessible.
Because most languages tend to read from left to right, start from your most important page on the left and progressively move towards pages with the least importance on the right.
Follow the natural flow of your readers eye.
8. Avoid massive walls of text
People usually skim through a website.
They are more likely to completely avoid reading if the content is presented to them as a gigantic block.
Instead use bullet points, icons, blurbs, images to break down the text into smaller manageable pieces.
This will also give you options of creating interesting layouts and designs on your website.
9. Mobile Responsiveness
When majority of the population browses the web using their smartphones, a website which doesn’t display well on the small screen will turn off users.
A big part of appearing professional is knowing what you’re doing.
Keeping your site responsive and looking good on mobile gives off the impression that you know what you’re doing.
While most template designs are mobile responsive, it doesn’t hurt to check.
When using page builders like Elementor or Divi you run the risk of losing the responsiveness of some elements.
So make sure you check the mobile versions of the page and fix them wherever required before you hit publish.
Google has started ranking your websites according to their mobile friendliness so now is as good a time as any to check for the user friendliness of your site on mobile.
10. Good Website Copy
Focusing on the design aspect of your website and not paying attention to the website copy is an easy mistake to make.
The designs are like wearing clothes. You want to appear presentable and polished so you wear clothes appropriate to the situation.
Party? You bling it on!
Work? You put your pants on.
Working out? Sweatpants and sneakers it is!
But no website copy is like not having any personality. Nobody likes that.
A website needs a message and it needs to be conveyed clearly.
A clear headline of what you do, a call to action message, an about me page, a quick contact page and so on.
Even a basic website involves a tone of written content.
A good copy and messaging helps make sure that it is immediately clear what you do, why you do it and what you have to offer.
If you want that little help or nudge in crafting a meaningful message for your website then sign up for my free email series Killer Brand Foundations!